Ecommerce experts.

Exit Strategists. 

Your Financial Growth Partner.

We help ecommerce business owners build real value - and unlock it at exit.

Jason Macdonald

Co-Founder & Director

With more than 20 years’ professional experience, Jason has developed a deep expertise in working with ecommerce business owners and planning for their financial success. He now works exclusively with online retailers looking to grow in international markets and providing solutions and support to their complex needs.
Jason founded Intrepid Advisory to fill a gap in the market. Despite servicing the world’s biggest retail space, Amazon Sellers often lack the support of a dedicated business advisory service that understands their unique industry issues.
He’s passionate about providing the expert, specialised advice that your business needs to plan for its future. As you expand throughout Amazon’s marketplaces and beyond, Jason can be there with the support you need.
Jason is a Chartered Accountant and Registered Tax Agent.

Gabrielle Edmonds

Co-Founder & Director

Gabrielle has a background in advising large businesses on tax and financial issues for more than 20 years. She is an experienced executive with a track record of improving the performance of client’s businesses through her ability to simplify complex problems and provide practical solutions for owners and managers.
Gabrielle founded Intrepid Advisory with a goal of helping establish a leading tax and advisory business that supports the growth of Amazon Sellers. She now runs the operations of the Accounting & Tax business and leads a team that is dedicated to ensuring owners achieve their business goals.
Gabrielle is a Chartered Accountant and Registered Tax Agent

Neha Saraf

Senior Accountant

Neha looks after the end-of-year compliance and taxation reporting for Amazon business clients at Intrepid Advisory. She is responsible for drafting and preparing financial statement and tax returns and providing ongoing technical support to our clients.
Neha is also the first point of contact for Xero related training and our expert Amazon accountant and has built a deep expertise in understanding the intricacies of accounting for an Amazon business.
Neha completed her Master of Professional Accounting from Griffith University and is qualified as a CPA. Neha is also youngest member of Queensland CPA Women Committee.

David Ostojic

Accountant

David is an accountant at Intrepid Advisory, where he has worked with Australian ecommerce businesses since 2024. He prepares financial statements and tax returns for Shopify and Amazon sellers and helps owners keep their numbers accurate, compliant and ready for scrutiny.

David’s day-to-day work in ecommerce reporting and tax supports the preparation that makes a business easier to value and sell.

David holds a Bachelor of Business (Accounting) from the University of Tasmania and was named on the University’s Roll of Excellence. He is working towards his CPA qualification.

James Orford

Client Support Coordinator

James has more than 13 years’ experience as a Business Manager and Executive Assistant where he has comprehensively managed office operations and worked collaboratively with senior leadership within professional industries.
In his role as the Client Support Coordinator, James supports the group’s business operations by providing a seamless liaison between our operations team and our clients. James is also responsible for managing the administration function of Intrepid Advisory so that everything runs like clockwork.
James is known for the rapport he builds with clients and his reliability for a finding a solution to get things done. He is entrusted with making your experience at Intrepid Advisory a friendly and easy one.